What is the most popular cosmetic packaging

The scope of beauty packaging has long gone beyond simple product packaging. It has become an intuitive presentation of the brand's deep-seated concepts and values. In today's ever-changing market context, from sustainable innovation to smart technology, from multi-functional design to supply chain innovation, the beauty packaging industry is undergoing comprehensive and profound changes at an unprecedented speed.

This article will give you a glimpse of the new trends in global beauty technology from the perspective of packaging innovation of beauty products.

Increased versatility and portability

Multifunctionality and portability have become popular in recent years, mainly because they meet consumers' needs for convenience and efficiency, and increase product value and pricing potential for brands. Although the design and manufacturing complexity of this type of packaging is higher than that of conventional packaging, the continuous advancement of technology has allowed beauty brands to focus more on ergonomic design and improve user experience through packaging innovations in multi-function and portability 

Specific examples in this area currently include:

1.Singlesachet with tworooms packaging: Commonly used in products that combine two related formulas, such as lipstick + lip gloss or concealer + highlight to provide convenience and value;

2.Card-type packaging: This kind of packaging can be opened with only one hand, and the product is single-use, which is convenient, hygienic and user-friendly;

3.Single-use aluminum foil bag packaging: Make the packaging more intuitive to use and meet the needs of different age groups and abilities;

4.Travel-friendly formats and formats: especially mini packaging, catering to the growing demand for portability and hygiene. Such as skin care product foue sides sealing sachet packaging, blister packaging, strip packaging, etc.

Multifunctional packaging improves user product experience

In fact, brands are increasingly looking to this type of packaging as a key to differentiation and enhanced use. For example,CHUYUAN BIOLOGY use snap sachet packaging machine from SHANGHAI POEMY MACHINERY to pack double rooms sachets to pack different products in one sachet to complete different functions；

YOUNGFACE also uses the same packaging. They package two kinds of skin care products in the same bag with two compartments that can be opened with one hand. This product is convenient and easy to carry.

And this trend is also inseparable from sustainability. Because in the past, multi-functionality often meant more complex and difficult-to-recycle packaging. Now, we are seeing more and more packaging being cleverly designed to provide multiple functions while maintaining recyclability. To continue to improve multi-function and portability, "smart" technology is indispensable. Many industry experts predict that there will be a surge in "smart" multi-functional packaging in the future, such as real-time skin analysis through powder boxes to dispense different formulas.

Portable packaging covers user experience in multiple scenarios

Looking to the future, it is foreseeable that the trend of more "all-in-one" products will continue to gain strength, and the boundaries of traditional beauty product categories will be further blurred, so rethinking product packaging is imperative.

In terms of application scenarios, products that focus on portable "all-purpose" are being fully developed, especially in travel retail, such as compact multi-purpose packaging designed specifically for the travel market that can accommodate a variety of products, and a reusable Case with multiple refillable interior compartments, refillable travel set for different products, or one hand open sachet packaging,easy snap sachet packaging, V shape sachet packaging, single dose use sachet packaging,All will be favored by consumers who want to reduce the burden of travel luggage while still maintaining a complete beauty routine.

For example, emerging cosmetics use“one hand open sachet” etc small capacity packaging design, portable and hygienic. It focuses on single-use "pocket skin care products", including lotions, creams, essential oils, sunscreens, concealers, etc., to satisfy consumers who like to try new things and prefer high cost performance.

Continuous overweighting is sustainable

Integrate sustainability into corporate strategy

The development of sustainability in the field of beauty packaging has experienced the ups and downs of too many "green" initiatives; now, driven by consumers' growing demand for environmentally friendly products, as well as global environmental initiatives and regulations, it is undergoing a fundamental change - —More and more companies are integrating sustainability more fully and deeply into their business strategies.

Innovative application of sustainable packaging materials

If plastics feature the most in sustainable innovations in beauty packaging due to their versatility and wide range of applications, glass and metal are still attractive options to highlight a sense of high-end luxury, such as one of our single-serve For products packaged using packaging machinery, the main packaging material is aluminum foil.